The idea that having a strong employer brand is something no one ignores anymore. 75% of job seekers consider an employer’s brand before applying and 56% of recruiters say it is a top priority. Those numbers have us pouring over job advertisements, career pages and social networks to show an authentic and accurate brand that appeals to our own definition of the dream employee. An A-Player. It might seem like an impossible feat to actually find such a creature, but we stand behind our well-thought out mission and values while hoping he or she is indeed out there. Or do we?
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